Pinterest ROAS Benchmark Sheet
Real campaign ROAS data across 6 home decor niches — plus platform comparison (Pinterest vs Meta vs Google). Use it to benchmark your own campaigns and make budget allocation decisions.
What's in the sheet
- ROAS range and median by niche: furniture, lighting, rugs, tile, pillows, bathroom
- Month-by-month ROAS progression (what Month 1 vs Month 6 looks like)
- Spend level vs ROAS efficiency table
- Pinterest vs Meta vs Google ROAS comparison
- Seasonal ROAS index by quarter (Q1–Q4)
- CPC benchmarks alongside ROAS for cost-per-revenue context
- Real campaign examples from our portfolio
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Why benchmark data matters for Pinterest ads decisions
Without benchmark context, you can't tell if your campaign is underperforming or if your ROAS is normal for your niche. A 5× ROAS for a rug brand is excellent. A 5× ROAS for a furniture brand with high AOV might be below potential.
This sheet gives you the context to make that judgment — based on real data from campaigns we've managed, not industry surveys or platform estimates.
