Pinterest Ads Guides

Plain-English overview — what they are and how they work.

Best for: Brands new to Pinterest ads wanting to understand the basics before spending anything.

Algorithm, targeting, auction system, and catalog delivery explained.

Best for: Brands who know what Pinterest ads are and want to understand the mechanics.

CPC ranges, minimum budgets, and what ROAS to expect at each spend level.

Best for: Brands deciding whether Pinterest fits their budget and what to expect in Month 1.

Standard, video, shopping, carousel, and collections — when to use each.

Best for: Brands ready to choose between ad formats before building their first campaign.

How to organize campaigns, ad groups, and ads for maximum performance.

Best for: Brands ready to launch their first campaign and need to know how to structure it correctly.

Interest, keyword, actalike, and auto-targeting — what works for home decor.

Best for: Brands setting up targeting for the first time, or with campaigns that aren't reaching the right audience.

Pinterest's AI-powered campaign type — when it works and when it doesn't.

Best for: Brands with existing campaigns exploring Pinterest's AI-automated campaign option.

The highest-ROAS Pinterest format. Setup, optimization, and best practices.

Best for: Shopify stores wanting to run catalog campaigns — the highest-ROAS Pinterest format for product-based brands.

Step-by-step Shopify catalog connection and approval process.

Best for: Shopify stores connecting their catalog for the first time or fixing a rejected catalog.

Title structure, images, attributes, and feed quality for better ROAS.

Best for: Stores with an approved catalog that's running but underperforming — catalog quality is the biggest ROAS variable.

Install and verify the Pinterest tag on Shopify, GTM, or manually.

Best for: Brands installing the Pinterest tag for the first time on Shopify, GTM, or a custom site.

Track checkout events, attribution windows, and read ROAS correctly.

Best for: Brands with the tag installed but unsure if conversions are recording correctly.

Diagnose and fix tag issues — consent blockers, missing events, duplicates.

Best for: Brands where the Pinterest tag is installed but isn't firing or recording purchase events.

Why the numbers don't match and which one to trust for decisions.

Best for: Brands confused by the gap between Pinterest Ads Manager ROAS and what GA4 shows.