Real Pinterest case studies from 343+ client projects — furniture, rugs, lighting, tile, pillows, and wall art. Every case study shows actual spend, actual revenue, actual ROAS, and what drove the results.
About these results: All campaigns were managed by the same specialist (Md Sharifuzzaman) using Pinterest ads exclusively for home decor brands. ROAS varies by catalog quality, ad spend level, market, and campaign maturity. These results are real — they are also not guarantees. Full methodology is in each case study.
| Niche | Ad Spend | Revenue | ROAS | Duration |
|---|---|---|---|---|
| Furniture | $11,135 | $444,733 | 39.94× | 22 months |
| Wall Art | €7,780 | €136,150 | 17.5× | 4 months |
| Tile | $7,835 | $98,254 | 12.54× | 6 months |
| Pillows | $10,731 | $113,622 | 10.59× | 6 months |
| Rugs | $13,884 | $94,265 | 6.79× | 6 months |
| Lighting | $21,726 | $112,751 | 5.19× | 7 months |
| Bathroom | $12,267 | $35,008 | 2.85× | 6 months |
Wall Art figures in EUR (European market). All other campaigns USD.
How a catalog campaign with clean feed optimization scaled from $200/month to $800/month while maintaining 39× ROAS.
A tile store's first Pinterest campaign: catalog setup from zero, 413 conversions, and 19.32× ROAS on the top campaign.
A premium pillow and soft furnishings brand — 275 conversions, 10.59× ROAS, and 2,527 add-to-cart events over 6 months.
A lighting brand across 7 months — video pins outperforming static, 109K outbound clicks, 5.19× ROAS.
A premium rug brand — 89 conversions at ~$1,059 AOV, 6.79× ROAS, 34,892 outbound clicks over 6 months.
A bathroom faucet store over 6 months — why 2.85× is realistic for this category and what the attribution gap means.
A European wall art brand — 297 conversions, 17.5× ROAS, €0.10 CPOC, room-context creative driving strong catalog performance.
These aren't summary posts. Each case study is a full breakdown with enough detail to understand the strategic decisions behind the results.
Brand type, niche, starting position, catalog state, and monthly budget.
How campaigns, ad groups, and creatives were organized and why.
Spend, revenue, ROAS, CPC, and clicks — actual data, not aggregated.
The specific decisions — creative, targeting, bid strategy — that moved the numbers.
Honest breakdowns of failed tests, wasted spend, and strategy pivots.
What you can apply to your own campaigns based on what this data showed.
See average ROAS ranges by home decor niche — furniture, lighting, rugs, tile, and more — based on data from 343+ projects.
Decor Ads Pro runs Pinterest ads exclusively for home decor brands. Same specialist, same approach, done-for-you.