Format Best for ROAS potential
Shopping Pin Direct sales from catalog Highest
Collections Room-scene + product sets Good
Standard Pin All objectives, brand building Moderate
Carousel Pin Variants, multi-angle Moderate
Video Pin Awareness, texture/motion Awareness play

Standard (Static) Pin

Most common
Ratio/Size 2:3 (1000×1500px)
Objective Awareness, consideration, traffic
Best for Product shots, room scenes, lifestyle — any campaign type
ROAS Moderate

Pros

  • Easiest to produce
  • Works across all objectives
  • Long organic tail after campaign ends

Cons

  • No motion — lower CTR than video in some niches
  • Competitive in busy feeds

The workhorse format. Most catalog shopping ads use this by default. Vertical (2:3) significantly outperforms square or horizontal.

Video Pin

High CTR
Ratio/Size 9:16, 1:1, or 16:9 (square recommended)
Objective Awareness, consideration, video views
Best for Product demos, room transformations, how-it-looks-in-a-space content
ROAS Lower direct — strong for brand awareness

Pros

  • Higher engagement rate
  • Autoplay in feed — stops the scroll
  • Strong for lighting/texture products

Cons

  • Production cost higher
  • Cannot run shopping/catalog objective
  • No direct product link (sends to landing page)

UK lighting brand case study: video ads achieved 0.82% CTR vs 0.48% for static — 71% higher. But ROAS was 9.4× vs static 6.8× only when paired with retargeting catalog ads.

Shopping Pin

Highest ROAS
Ratio/Size 2:3 recommended
Objective Shopping (consideration) or Conversions
Best for Any e-commerce home decor brand with a product catalog
ROAS Highest — 5×–40× for home decor

Pros

  • Product title, price, brand shown in ad
  • Pulls from catalog — no per-SKU creative work
  • Product-level ROAS reporting
  • Dynamic retargeting capability

Cons

  • Requires approved catalog
  • Image must match product exactly
  • Feed quality determines performance ceiling

The primary format for ROI-focused catalog campaigns. See the full catalog ads guide for setup and optimization details.

Carousel Pin

Multi-image
Ratio/Size 1:1 per card (2–5 cards)
Objective Awareness, consideration, traffic
Best for Product variants, room angle shots, before/after content, multi-step storytelling
ROAS Moderate — better for consideration than direct purchase

Pros

  • Multiple images in one ad
  • Each card can have separate URL
  • Good for showing product in different settings

Cons

  • Lower volume format — Pinterest shows it less
  • Users must swipe — lower total reach per impression
  • Square format less dominant than 2:3

Works well for rug brands showing the same rug in multiple room styles, or furniture brands showing different color options.

Collections

High engagement
Ratio/Size Hero: 1:1 or 2:3; Secondary: 1:1 (auto-pulled from catalog)
Objective Consideration (shopping)
Best for Curated product sets, room-scene hero + matching products
ROAS Good — combines brand appeal of lifestyle with catalog targeting

Pros

  • Hero image + 3 product tiles in one unit
  • Strong visual impact
  • Can pull secondary images from catalog automatically

Cons

  • Requires catalog for secondary tiles
  • Complex to set up correctly
  • Mobile-only format

Best use case: a styled living room as hero + 3 featured products (sofa, rug, coffee table) as secondary tiles. Users tap to see full product details.

Format Strategy for Home Decor Brands

Start with catalog (shopping) ads — they're the fastest path to ROAS because they require no creative work and scale across your entire product range automatically.

Add video ads 2–3 months in, once the catalog campaign is profitable. Use video for awareness and retargeting creative, not as the primary conversion driver.

Collections work well if you have a lifestyle photography budget and want to showcase curated product sets — a "coastal living room" with 3–4 featured products.

Carousel is situationally useful for showing color variants or multiple angles of high-ticket items like custom sofas. Not a primary format for most brands.

Image Specs Quick Reference

Format Recommended size Ratio Max file size
Standard Pin1000×1500px2:320MB (JPG/PNG)
Video Pin1080×1920px9:162GB, max 15 min
Shopping Pin1000×1500px2:310MB
Carousel (per card)1000×1000px1:120MB per card
Collections (hero)1000×1000px or 1000×1500px1:1 or 2:310MB

Frequently Asked Questions

Which Pinterest ad format delivers the best ROAS for home decor?

Shopping (catalog) ads consistently deliver the highest ROAS for home decor — 5×–40× in the case study data. They pull from your product catalog automatically, show price and brand in the ad unit, and enable product-level performance reporting. Collections are second-best when you have strong lifestyle photography and curated product sets.

When should I use video ads vs. image ads for home decor on Pinterest?

Use video when your product benefits from showing movement, light, or texture in context — lighting brands, textiles, and room transformations are the clearest use cases. Video achieves 40–70% higher CTR than static for these categories. For everything else, catalog shopping ads with room-scene images deliver better ROAS with less production cost. Add video 2–3 months after your catalog campaign is profitable.

What is the difference between shopping ads and catalog ads on Pinterest?

Shopping ads and catalog ads are the same thing on Pinterest — both refer to ads that pull from your product catalog and show product title, price, and brand automatically. The campaign objective is called "Shopping" for consideration campaigns and "Catalog Sales" for conversion-optimized campaigns. Both require an approved Pinterest product catalog.

Free pre-launch checklist Is your account ready to run Pinterest ads?

47-point audit — account setup, catalog connection, tag verification, creative assets, and targeting. Catch setup errors before they cost you budget.

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